"They didn’t choose the circumstances of this race. Their job is to cope with them."

David Brooks:

McCain started his general-election campaign in poverty-stricken areas of the South and Midwest. He went through towns where most Republicans fear to tread and said things most wouldn’t say. It didn’t work. The poverty tour got very little coverage on the network news. McCain and his advisers realized the only way they could get TV attention was by talking about the subject that interested reporters most: Barack Obama.

McCain started with grand ideas about breaking the mold of modern politics. He and Obama would tour the country together doing joint town meetings ... [but] Obama vetoed the town meeting idea. ...

McCain and his advisers have been compelled to adjust to the hostile environment around them. They have been compelled, at least in their telling, to abandon the campaign they had hoped to run ... [and t]he man who hopes to inspire a new generation of Americans now attacks Obama daily. It is the only way he can get the networks to pay attention.

Some old McCain hands are dismayed. John Weaver, the former staff member who helped run the old McCain operation, argues that this campaign does not do justice to the man. The current advisers say they have no choice. They didn’t choose the circumstances of this race. Their job is to cope with them.

And the inescapable fact is: It is working. Everyone said McCain would be down by double digits at this point. He’s nearly even. Everyone said he’d be vastly outspent. That hasn’t happened. A long-shot candidacy now seems entirely plausible.

As the McCain’s campaign has become more conventional, his political prospects have soared. Both he and Obama had visions of upending the system. Maybe in office, one of them will still be able to do that. But at least on the campaign trail, the system is winning.

Yep.

Added: Even the WaPo sees the slant in coverage.